We started in a car park in 2009 but, since then, have introduced the sport to millions of new fans.
In 2024, we welcomed 100,000 fans to Arena Shows in the UK & USA, broadcast the contests live online, and reached 7 million fans globally.
We never stop trying to find new and exciting ways of demonstrating the incredible power of strongmen and women to audiences around the world – and we would love for you to join us on that journey alongside some of the most familiar names in strength, weights, fitness & much more.