• 22 February, 2022
  • 2 mins

Kidscape and Giants Live announce new charity partnership for 2022 Tour

Kidscape and Giants Live are delighted to announce a new partnership to keep children safe from bullying and harm.

Giants Live will donate a minimum of £5,000 to Kidscape at the end of ‘The World’s Strongest Man Arena Tour 2022’ and will fundraise for Kidscape throughout the tour. Every penny raised will help Kidscape to provide practical support, training, and advice to challenge bullying and protect young lives.

For some children, the effect of bullying can be devastating. One parent, Sarah, says that seeing the impact on her daughter just broke her as a parent. She tried to get the school to help, but the bullying carried on. It was only when they signed up to a Kidscape workshop, and learned practical steps to deal with the problem, that things started to turn a corner.

Now, Sarah volunteers at Kidscape to help turn things round for other families. The partnership with Giants Live will enable her, and others like her, to give families hope and challenge bullying.

Kathryn Hames, Head of Income Generation and Partnerships at Kidscape, said: “We are incredibly grateful to Giants Live for their generous support. The money raised through our partnership will allow us to give hope and help to more young people, families and professionals impacted by bullying. Having the Giants Live strongmen on their side will mean so much and provide great inspiration for the children and young people affected by bullying.”

Colin Bryce, Director of Giants Live said: “We are very pleased to be associated with Kidscape as our first ever tour charity partner. The Giants Live team will do all it can to raise the profile of Kidscape, alongside raising funds to support this fantastic cause.”

About Kidscape: Kidscape is a leading bullying prevention charity that works across England and Wales. They help children, families, and professionals with advice, training, and tools to prevent bullying and protect young lives. Kidscape’s vision is for all children to grow up in supportive communities, safe from bullying and harm.

Kidscape provides advice and support for young people, parents and carers, and professionals concerned about bullying. Information and resources on how to prevent and tackle bullying are available through the Kidscape website and social media channels, and through the Kidscape Parent Advice Line. For more details, please visit

About Giants Live: Giants Live operates the ‘Official World’s Strongest Man Qualifying Tour’, as part of the iconic World’s Strongest Man format that’s been running since 1977 – The tour consists of a series of strength contests held at leading UK venues to find Britain’s, Europe’s and the end of year World Tour Finals winner. Each year’s shows are broadcast together with world’s strongest man on Channel 5 in the UK, via selected international broadcasters, as well as across Giants Live social channels.”