• 3 May, 2022
  • 2 mins

heycar partners with Giants Live for the World’s Strongest Man Arena Tour

Giants Live is delighted to announce a new partnership with leading used car marketplace heycar. The partnership will centre around heycar branding, advertising and content-focused rights and benefits across the Giants Live World’s Strongest Man Arena Tour in 2022.

heycar’s partnership, commencing at the recent Europe’s Strongest Man contest in Leeds, will continue across all events at Giants Live UK arena tour. Giants Live’s biggest-ever tour’s next stop is set for the prestigious Royal Albert Hall in July, followed by shows in Cardiff and Glasgow, with the tour culminating in November at the M&S Bank Arena, Liverpool with the inaugural World’s Strongest Nation show.

In addition to its presence at the shows and via show-related content, heycar is also partnering with The World’s Strongest Brothers – reigning World’s Strongest Man reigning Britain’s Strongest Man Tom Stoltman and his brother Luke Stoltman, the 2021 Europe’s Strongest Man, to further activate the new partnership over the course of the 2022 tour.

Giants Live prides itself on running the world’s premier strongman tour, giving invited athletes the chance to compete and qualify for the annual World’s Strongest Man event, which this year takes place in Sacramento, California. heycar joins Giants Live’s existing group of partners, all of whom have a leading position in their business categories.

Darren Sadler, Director Giants Live said: We are thrilled to have heycar join Giants Live for the 2022 tour. With our significant show attendances, Channel 5 broadcast and Giants Live social coverage, we provide a great platform to reach a large, engaged, national audience. We’re very excited to be introducing the new heycar partnership to fans of strongman, including the introduction of heycar-focused content that we’ll jointly develop with the Stoltman brothers later in the year.

Karen Hilton, Chief Commercial Officer at heycar said: The heycar team and I are over the moon to be partnering with Giants Live and the World’s Strongest Man Arena Tour. Not only are we long-term fans of the exhilarating competition, but we’re also excited for the opportunities that the sponsorship will provide. We feel that this partnership really is the perfect match – just like the brilliant Stoltman brothers, heycar does all the heavy lifting when it comes to buying your next quality car. We look forward to the unique chance to join Giants Live on this journey in 2022.

About Giants Live: 

Giants Live is the promoter of the Official World’s Strongest Man Arena Tour, with shows taking place at leading venues across the UK including the Royal Albert Hall and the OVO Hydro Glasgow. Strongman athletes from around the world compete across six arena shows, with each athlete competing for the chance to secure an invite to the World’s Strongest Man Finals. Highlights of the shows are broadcast via dedicated programmes on Channel 5 around Christmas and year-round via Giants Live’s social channels, which generates significant interest with 1.3 billion minutes viewed in 2021 on Giants Live Facebook alone. 

About heycar:

In August 2019, heycar ( launched in the UK to shake up the used car market. Whether online, or at a heycar showroom, customers can step up their car buying game with a massive choice of cars and a host of benefits. With a 10-day money back guarantee and a warranty as standard, buying a car never felt so good. To further help customers drive with confidence, all the cars themselves are under eight years old and have less than 100,000 miles on the clock. heycar even offers a concierge service to help car owners take care of all that unwanted car-related admin. heycar began its journey in Germany in October 2017, with this success leading to the subsequent UK launch, and heycar Spain launch in December 2020. During this time, heycar UK also acquired the motoring consumer champion website, to further help customers navigate the used car market. heycar is a brand owned by Mobility Trader Holding GmbH, whose shareholders include Volkswagen Group, Volkswagen Financial Services and Mercedes-Benz Mobility, Allianz and Renault Group and its subsidiary RCI Bank & Services.