first direct promises to help its customers with “the bigger stuff”; here at Giants Live, we handle the “bigger stuff” pretty well, too!

A modern, fun, adventurous bank that likes to step outside the comfort zone and push boundaries – just like our athletes! We are honoured to include first direct bank as an official sponsor of the World’s Strongest Man Qualifying Tour.

Legendary athletes, incredible feats of strength, amazing customer service... a perfect brand match!

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